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We’re on a mission to arm everyone in the UK with our Best Buys and Don’t Buys, unbiased product reviews, Price Predictor tool and reviews app. Everything you need to take on the sales. And win.

We rigorously test to find the best

Our Which? labs have put washing machines through 3000kg of laundry, tested laptop batteries for 2200 hours, and built a replica human ear to measure headphone acoustics. We push thousands of products to their limits to help you find the Best Buys out there.

Know what to buy and what to avoid

Navigate the sales with ease using our popular recommendations: the Best Buy and the Don’t Buy. They’ll quickly help you sort the no-brainers from the no-thank-yous.

Take Which? shopping with you

You can shop with confidence when you have the Which? app. Thousands of unbiased reviews in your pocket – wherever your browsing takes you.

Buy right now or hold tight until later?

Our Price Predictor tool tracks a range of product prices for up to 12 months. So now you know exactly when it’s the perfect time to buy.

How to use Which? Price Predictor >

Let Which? point you in the right direction

Once you know when the price is right, we’ll help you find the retailers that stock your product.

First month only £5, then £9.99 per month, cancel any time